Many people believe that marketing is only about the advertising and sale of goods and services. Advertising and selling, however, are just two of many marketing activities.
In general, excellent marketing is all about identifying the particular wants and needs of customers and then satisfying those customers more effectively than the competition. This involves doing market research on customers, analyzing their needs, developing marketing plans, and then making strategic decisions about product design, pricing, promotion, and place of distribution.
DAS’ definition of marketing is: Marketing is the process of strategic planning that determines the product, pricing, promotion, and place of distribution of goods, services, organizations, and events. The goal is to create and maintain a buying relationship that will satisfy consumer needs.
Marketing Planning & Strategy:
In order to be successful in anything, you must have a plan. This is even more accurate when it pertains to marketing a small business product or service. DAS will assist in developing a marketing plan. This plan will be the guiding light to your success.
The marketing strategy will be launched and controlled from the marketing plan. The marketing strategy generates a cohesive message to the market of customers and prospects. The marketing message must be consistent across all channels of distribution.
Marketing Support Materials:
All marketing materials must have a common look and feel to generate a consistent marketing message. These supporting materials can span from answering the phone to printing the company’s logo.
The unique value of DAS is the ability to tap into our network of business partners to generate leads for your business. We not only help you market your company, we will help sell your company’s products.
Website Design and Content Management:
The effective creation, management, and utilization of web content to communicate your company and/or products across the internet. Your website will become a valuable channel of marketing and sales opportunities.
DAS has the power to create mobile solutions to support your business on any personal device. All of our performance-driven mobile apps and websites can be accessed from a phone, tablet, or watch.
When clients are looking to develop website solutions and implement fresh web content, DAS will help you develop or re-evaluate your web content.